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| Success Stories |
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Mosaic Mercantile
The Internet is a great testing ground for Mosaic Mercantile, a leading mosaic tile specialty manufacturer and wholesaler. Sales information from Mosaic’s online store gives the company its best market research data on what products to develop for retail consumption.
“By analyzing past online sales for what colors sold together, we were able to come up with 50 new product mixes,” said Julian Couhault, operations manager of Mosaic Mercantile. “Frankly, we didn’t realize how useful the Internet would be.”
Mosaic’s online store takes customer returns, creates new product combinations using return merchandise and offers these “new products” via non-retail packaging. Learning what “new offerings” online customers like guides the launch of new product lines, with various color and material combinations.
A key eCommerce provider, Innuity provides credit card processing services that work in conjunction with Mosaic’s shopping cart—and that process returns efficiently.
“Having a control panel with a great user interface is really important because it saves a lot of time for small businesses like ours,” Couhault added. “Out of 30 packages I may get one element returned and we need to return their money the same day as the return.”
Mosaic also values reliability and overall fraud protection — along with friendly and thorough customer service.
“I want to be sure that I can call and a problem will be handled — Innuity works through all the levels necessary. I also like the periodic quality checks and calls and the friendliness of the people.”
“Little things like this make a difference.”
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