Local Search

Local Search

Although search marketing is growing by leaps and bounds, local search (search marketing’s younger relative) has only recently begun to emerge as the next ‘big thing’ for both small and large businesses.  Conclusion? For business professionals across the nation, now is the time to ‘carve a niche’ and think about local search marketing.

InnuityDirect and Local Search Alternatives

InnuityDirect directs both small and large business clients to the lead generation services that they need.  Many of these services can be used to ‘localize’ your website and include the following:

For Small Businesses

  • Pay Per Click Marketing
  • Search Engine Submission Services
  • Link Development

For Large Businesses

  • Search Engine Optimization
  • Pay Per Click Management
  • Conversion Rate Enhancement
  • Affiliate Marketing
  • Permission Email Marketing
  • Site Analytics
  • Content Creation

Which service is right for you?

Many of the services mentioned above can be valuable for your local business.  For instance, if you own a bakery in Massachusetts you might choose to invest in a small Pay-Per-Click management campaign.  Your PPC managers would assist you in choosing the localized keywords that online searchers are actually typing into search engine textboxes to find out more about their local bakeries and the products that they offer.  These keyword phrases--in the case of your Massachusetts bakery for example--might include phrases such as ‘Andover bakery,’ ‘Bellingham pastry bakery,’ or ‘Capetown cakes.’  These phrases via the PPC service would allow you to gain a localized niche online that would allow you to grow your business both online and off!

For More Information

For more information in regards to local search, please feel free to contact an Innuity representative.  He or she will be happy to provide you with the local search information that you need to continue growing your business.



“But, in the critical area of local search, there is more room for competitors.  The top search properties have not established their ability to consistently deliver quality local content, and for the moment that provides an opportunity to smaller companies.”

-2005-2006 Benchmark Guide for SEO and PPC